H&M opens its first as it turns out virtual store in the metaverse

Thanks to the virtual H&M in the metaverse, the business opens itself to a fresh business space. As you may know, H&M in cyberspace CEEK City – three-dimensional virtual reality functioning similarly the real world – willtobe able to move around the store, select desired goods and make purchases. While shopping, consumers will be able to buy clothes and accessories not only in the digital space, but also order them in stationary H stores&M.

InterestinglyfirstThe Swedish fashion giant has opened one of the many doors of the novel tech, making it the , clothing retailer in the "meta-universe".