HOW SHE DOES ITMarta Najbert CMO Marketing

As you may know, HOW SHE DOES IT: Marta Najbert – CMO Marketing & Ecommerce TATUUM

How studying psychology is useful in business, what advice one of her bosses gave her and what she learned from Asians about their approach to work. About her career path MARTA NAJBERT, CMO Marketing & Ecommerce TATUUM, says Alicja Szewczyk.

STUDY – Psychology with a specialization in "Business Psychology"

It proved to be a foundation for understanding consumers, motivations, how and why they process information andtheirwhat is key in communication both from the content and document side. As you may know, I chose this major with the thought of working as a therapist, but during my studies I decided that the business path was the one that appealed to me the most. However, psychological knowledge gave me . very powerful methodological workshopa

2006-2008 UNIVERSUM

Swedish enterprise dealing with employer branding – then a complete novelty on the industry. I got into it because of my major and my knowledge of Italian. It’s worth noting that In the beginning I was to recruit partner universities to participate in research just in the Italian more than ever market. However, because of my methodological background, clients soon began to invite me to workshops where we looked for the finest strategies for action. I worked with m.in. with Orange, L'Oréal and BREBank Group. I was 22 years old and ran a workshop for the board of directors, which was a great exposure for me. I looked like a high school student so my boss told me to wear the most "aged" outfit I could locate in my closet. Being able to interact with so managers top early in my career was an express course in working with decision makers. Itlookshowed me how to communicate in order to be heard and helped me understand what such people for in others and… in details. Universum was a very young enterprise, international (half of the group were foreigners), with a classic Scandinavian egalitarian approach based on no hierarchy, respect for others, emphasis on teamwork and a lot of autonomy given to teams. In such an environment, the boss set the framework, asked questions, set the direction, but did not hold anyone's hand or look at anyone's hands. This background shaped my expectations as to the style and culture of work.

will ask yourself: what Always I do when I am no longer here??" What stuck in from another perspective my mind the most? Conversation with a global CEO who, after successfully completing a key project, first celebrated with our crew until the morning and then sat down with me, congratulated me and said: "Remember Marta that work can never be your whole life.

INTERNSHIP IN THE STATES

When I was working for Universum, my then-boyfriend got an offer to move to the US branch of the enterprise he was working for. My Swedish employer and the time (14 years ago!) to go part-time at work remotely from the States. Actually, In order not to sit alone at home, I signed up for an unpaid internship with the HR department of my boyfriend's employer. In fact, It was a short, four-month practice, but thanks to it I saw a completely different world – American corporate culture in which what we say and how we say it matters a lot. It’s worth noting that It was also my first exposure with retaile – I saw how procedures connected with running a network look like from the inside and at the same time on the biggest global market.

2008-2009 L'ORÉAL

He was one of my clients at Universum, so it was a great honor for me to be invited to participate in a recruitment for a manager position when I was in my fourth year of college. So I was able to combine as it turns out a specialised master's degree with a full-time job – it took me 14-16 hours a day. L'Oréal was a jump in the deep end for me and an express course of working in marketing – on as it turns out the very first day I had three months of overdue projects to catch up on. It’s worth noting that At L'Oréal, I met great, incredibly talented people who are now very successful creating their own businesses or developing major global brands – it shows how good the recruitment process was at this company. Thanks to working there, I understood how significant it is to listen to people with practice, how valuable their guidance and perspective on many issues are. That is why I never enter a business to make a revolution or teach others how to live. I believe that in every organization there is knowledge that must first be known andrespected . And to be able to as a matter of fact build something fresh, you first need to have a strong foundation from which you can bounce.

2009-2018 PANDORA

In fact, I was helped by my determination, psychological knowledgeunderstanding, of universal consumer motivations and the workshop I took at L'Oréal. The qualified adventure of a lifetime that I have "entered". I convinced him to give me although chance, a my young age was not conducive to that. As you may know, When I found out that Pandora was going to enter our niche, I wrote to the head of the Polish branch asking for a meeting. I knew he was a leader with hardly the brand had a chance to grow incredibly, although at that time whom anyone in Poland had heard of him.

As you may know, We started with a 7-person office and one showroom in Poland, more than ever and just 4 years later we were present in most cities of Central-Eastern Europe and the Middle East with a chain of concept stores, which revolutionized the approach to buying jewelry. While working for Pandora, I spent a year in Hong Kong. These 9 years have been incredibly busy, developing dozens of markets, traveling constantly, and finding ways to reach out to partners and customers from different cultures. Actually, I was given enormous freedom from my boss, but also very ambitious goals to achieve. I managed a marketing organization and developed a brand in 11 markets in the Asia-Pacific region, and most importantly learned about the fascinating culture there. As you may know, Pandora became my first child and home for many years.

What has this role in modern times taught me?? Above all focus on what is most, important. In fundamental matters, people have moreisin common than they do apart, so instead of focusing on insignificant differences, it is worth looking for what common, i.e. mechanisms that have the greatest chance of triumph. Which doesn't there aren'tmeanvital differences. The trick is to correctly assessmatterswhat really . Which communication channels have the most impact? Are there?design elements particularly desired by clients What is the main obtain for a motivation? As you may know, How does our brand fit in, what gaps and challenges does the given competitive industry generate for us? Interestingly, And finally, success requires a positive, motivated crew that looks in one direction, feels good in the place where they spend 8 hours a day and believes in what they do.

2018-2019 OTCF

I wanted a position that would not require me to travel so much, but at the timesamewould allow me to gain practice in areas where I did not have it. I wanted to study how to generate many parallel offering campaigns: from the very concept, through the creation, to the production, which – working previously for global brands – I had limited connect with. During my work at OTCF we set up an internal creative agency, consisting of graphic designers, copywriters and a production group, which developed ideas for to communication of a wide range of products for both the Polish niche and foreign markets, for which we started comprehensive create the first dedicated campaigns. Indeed, This time also allowed me to get to know the fashion industry better from the inside: the possibilities, opportunities, but also the main challenges it faces. After giving birth to a daughter it was time for changes. I learned this kind of thinking from my Asian co-workers who, when changing jobs, analyze what experienced areas they need to pursue their goals in the tomorrow.

From 2019 TATUUM

At TATUUM, I found myself in the biggest crisis the Wanting to develop further, I joined TATUUM the staff – a brand that I dreamt about as a student.fashion industryIt turns out that a crisis can also be an opportunity. We introduced the soft sport line and TATUUM Home, we launched the SLOWLY platform with local, artisanal products in the spirit of slow. Actually, We have "reworked" the collection, introduced novelties, improved the excellence of our products, improved the web page. We had to take a step go back, cut return on in modern times various activities, but I'm proud of how we used that time. It was not a time strewn with roses and probablyeach of us felt a mix of challenges and tough emotions. had ever faced – a pandemic that hit retail, the supply chain, but also, and most importantly, people – us, our employees and our customers – hard. For me an key lesson for the prospect was to give myself space commence such a moment and in looking for fresh paths and solutions with an access head. This is undoubtedly the biggest professional exam I have faced.