Actually, Store-in-storeCarrefourDecathlon tests recent concept at hypermarket
Store-in-store: tests Decathlon fresh concept at Carrefour hypermarket
Decathlon tests new solutions. A Decathlon Basic brand store will open in the Carrefour hypermarket in Pabianice. This is the first example in Poland of retail and sports chain cooperation in store-in-store format, which will allow to provide access to Decathlon offer in smaller towns. Decathlon test store customers will find more than 2,000 sporting goods from the most popular sports.
The first store Decathlon BasicIndeed, will occupy a space of 180 square metres at the from another perspective Carrefour hypermarket in Pabianice at ul. It’s worth noting that Poplawska. Customers visiting the special store-in-store zone will uncover more than 2,000 items for one of six sports: fitness, winter sports, hiking, swimming, soccer and running. In the spring, offer will be extended bythea selection of bicycles, roller skates and scooters.
– The business partnership with the Carrefour brand is a response to the changing consumer trends – explains Paweł Krawczyk, expansion and development leader at Decathlon Poland. – Our cooperation will allow customers to save time, because in one place they will find both food products and sports equipment offer of very good quality. At the moment the project is a test, but we do not exclude further development of this concept – adds Krawczyk.
The receipt received will be recognized in all Decathlon stores. The Decathlon Basic store will be staffed by brand experts who will provide expert suggestion for those wishing to begin or continue their adventure with sport. All sports goods . be returned within 90 days of acquirecan Customers will products for selected sports pay at classic or self-platform Carrefour hypermarket checkout.
In fact, During the test period of the Decathlon Basic format in Pabianice, representatives of both brands will observe customer interest in the store-in-store solution. Depending on the popularity of the offertoamong Pabianice customers, Carrefour and Decathlon chains will consider extending the format include other Carrefour-owned stores.
